Wisconsin Beef Council and Wisconsin 4-H Foundation
Kick Off the 2023 Beef Promotion Contest
The Wisconsin Beef Council and Wisconsin 4-H Foundation have kicked off a beef promotion contest open to all Wisconsin 4-H beef project members. The goal of the contest is to encourage 4-H beef project members to create an informative and appealing display that will educate consumers attending fairs or other events throughout the summer. Entries are submitted by 4-H clubs and are limited to one entry per club.
The beef promotion contest has three categories:
- How beef is raised (messages could include animal care, daily life on a farm, etc.)
- How beef can fit into your lifestyle (nutritional benefits, beef cuts, recipes etc.)
- Benefits of beef (sustainability, by-products, etc.)
A winner from each category will be chosen and a beef prize package will be presented to each 4-H member who contributed to the promotion creation.
Entries will be evaluated based on the following criteria:
- Creativity – 35 points. Does the display share information in a creative way? Are color, graphics and pictures used to help tell the story?
- Educational value – 35 points. Does the display provide accurate and informative details about the beef industry? Did the entry use facts and information from Wisconsin Beef Council resources?
- Reach – 20 points. Who was the target audience and did the promotion reach that audience? Can the content be used in other settings? How did club members interact with the public?
- Teamwork – 10 points. Did all team members contribute to the final product? How did ream members work together to educate the public?
